Proud of Our Carolina Heritage
The roots for Catawba Brewing Company are strongly held in the mountains of western North Carolina, more specifically, the Catawba River for which we are named. The river is formed where the Pyatt boys grew up and winds down through Morganton, where the production brewery is located. It was important to us that our new logo and branding reflect that heritage, while also demonstrating our continued expansion beyond the region.
Blue Ridge Mountains and Catawba River
The variations of blues used in the mountain background distinguishes these mountains as the Blue Ridge range versus the Rockies or others. The winding negative space is also meant to bring motion and added identity to the location. The flowing ribbon represents both the mountain rivers of our region and the curves of the Blue Ridge Parkway that is so well-known and well-travelled.
Turning Heads to the Carolinas
Mountains are nice. So are rivers and the Parkway. But we asked our graphic designers to go beyond that. We wanted something that would ‘turn heads.’ They took that literally.
To really get the full distinctive of our brand, you need to turn your head (or turn the can) to look at it upside down. When you do, you will see the two shades of blue create a boundary, and the inversion of the mountains creates the shapes of the two states, North and South Carolina. The very first curve of the river indicates Asheville, the center for craft beer on the East Coast and the sale of the first keg of Catawba’s beer in 1999.
Our roots run deep in the western mountains and rivers of North Carolina, but we are on a mission to introduce our local craft beers to a wider audience. And, thanks to you, our Catawba Brewing fans, it’s happening. Let’s keep ‘turning heads’ our way.